Al Meera Brings Its Joinery Expertise to Jasmine Lane, Durar's ELIE SAAB Branded Development in Dubai
Dubai, UAE, September 2026: Al Meera, a manufacturer of kitchen, wardrobe and vanity systems serving the UAE, Oman and Qatar, supplied and installed the complete interior joinery package across all 138 townhouses at Jasmine Lane, the ELIE SAAB branded residential development by Durar Group at Jumeirah Golf Estates in Dubai.
The scope covers three systems in every home: kitchen cabinetry, fitted wardrobes and bathroom vanity units. Jasmine Lane is a gated collection of designer townhouses set against the golf course, pairing curated interiors with landscaped outdoor space. For a development that carries a fashion house name, interior joinery is one of the first details a buyer notices and one of the hardest to get right at scale.
Consistency Across 138 Homes
Credit: Al Meera
Delivering the same three systems 138 times over is a question of repeatability. Al Meera designs, manufactures and installs inhouse, with annual capacity of 30,000 kitchens and 200,000 wardrobes, so every component for Jasmine Lane is produced on the same lines to the same tolerances rather than sourced from several suppliers.
That control runs from the factory floor through to final installation on site. Cabinet interiors, wardrobe layouts and vanity units are built to the same specification in every townhouse, including the storage and finish details that are usually the first things to slip on projects of this size.
Kitchen layouts are planned around how the homes are actually lived in, with practical storage and accessible working space. The wardrobe systems make full use of the available depth and height in each room. The vanity units carry the same finish standard through to the bathrooms, so the quality does not drop once you move away from the main living areas.
Project Details
Development | Jasmine Lane |
Developer | Durar Group |
Branding | ELIE SAAB |
Interior Joinery | Al Meera |
Location | Jumeirah Golf Estates, Dubai, UAE |
About Al Meera
Al Meera is the region's leading manufacturer of kitchen, wardrobe and vanity systems, with the capacity to produce 30,000 kitchens and 200,000 wardrobes each year, all built to a quality standard that matches European products. Offers a complete joinery solution for homes across the UAE, Oman and Qatar, backed by in-house design, manufacturing and installation.
Media Contact
Nicole Sarmiento
Digital Content Creator
Al Meera
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